After spending a long time planning and 2 days of actual execution I've created my new Amazon Web Shop. It's at www.awswebshop.com or www.amazonwebshop.com if that's easier for you to remember. The site uses amazon web service technology to deliver fresh product content directly from Amazon's massive product database.
I'm going to be building in a price comparison tool, wishlist, and date reminder for Birthdays and anniversaries. I think it's pretty cool working with PHP, MySQL, XML. At the same time I've been working to make the shop search engine friendly. I'll write more shortly.